A
FAMILY

dream

After growing up surrounded by fabrics, patterns and sewing machines, the Pazienza sisters inherited their family's tailoring workshop and continued to nurture their love for sartorial fashion by launching their own women’s fashion brand.

Today, Floriana’s expertise in fashion combined with Luisa’s managerial skills give voice to their creative vision and their concept of femininity, expressed through versatile and comfortable clothing.

Laboratorio di sartoria italiana

A FAMILY

dream

A STORY OF FEMALE ENTREPRENEURSHIP

Laboratorio di sartoria italiana
FLORIANA PAZIENZA
Designer and pattern maker,
creative mind behind the brands Tolérance and VIVYA.
Laboratorio di sartoria italiana
LUISA PAZIENZA
The rational and expert
manager of the PFL moda project.

1952

Floriana and Luisa ' s grandparents, at the time fabric merchants, started a small production of women’s garments in their tailoring workshop in Bitonto, one of the centers of Apulian textile industry.

1974

The company passed to the next generation, including Floriana and Luisa's parents, becoming a pioneer in Puglia for one of the most popular trends of the time: tracksuits for women, men and children.

1998

The Pazienza sisters, raised to the sound of the workshop’s sewing machines, joined the business and after years of experimentation in women’s sartorial fashion, proposed a new direction.

2014

With the debut of the collection, the first PFL moda brand was born: Tolérance, an expression of inclusivity and femininity.

2015

The sisters launched the ceremony line, Tolérance Couture, a perfect mix of femininity and elegance.

2016

The second brand, VIVYA, was launched, a contemporary, bold, and casual line.

TODAY

Today, Floriana and Luisa continue to write the story of PFL moda with the same passion: a story of roots, family, creativity, courage, and resilience.

A SHARED
DREAM

Laboratorio di sartoria italiana

PEOPLE ARE THE DRIVNG
FORCE OF THE COMPANY

PFL moda is a shared dream with everyone who works for it.


Floriana and Luisa have always considered their family and collaborators as a great resource and continuous source of dialogue and inspiration.


The legacy of passion for sartorial fashion was passed on to the two sisters by their parents, who have become key figures within the tailoring workshop, thanks to their great experience as tailors and the endless love for their craft.


Over the years, supported by their family, Floriana and Luisa have built a diverse, intergenerational team of highly skilled professionals and tireless workers.

our made in italy

PFL MODA SRL

Seconda Str. Viale delle Nazioni, 30
70032 Bitonto (Bari) - Italy